Poppins, a groundbreaking parenting platform, announces its official launch in Pennsylvania, offering a complete solution to address parent stress through an innovative approach focused on empowering parents with both coaching and 24/7 pediatric medical support.
Founded in response to former Surgeon General Vivek Murthy’s declaration of parent stress as a public health crisis, Poppins uniquely focuses on supporting parents directly—helping them gain confidence in their parenting decisions while managing behavioral and medical concerns in their households.
“As a Pennsylvania resident raising my son, I’ve seen firsthand how parents in our community struggle to access timely support,” said Jenn Schoen, President and Co-Founder of Poppins.
“We’re bringing something truly different to Pennsylvania families—a service that empowers parents with expert support for both parenting challenges and pediatric health concerns in one convenient platform.”
Poppins provides families with:
- An onboarding session with a dedicated parent coach
- On-demand texting access to parent coaches
- 24/7 pediatric medical team access for both urgent and non-urgent questions
- Supportive resources including guides, reminders, and action plans
With a single emergency room visit typically costing around $2,000, an urgent care visit averaging $200, and individual parent coaching sessions running approximately $150, Poppins offers substantial value and peace of mind for families seeking comprehensive support. Whether parents need guidance on urgent issues like fevers and rashes, or non-urgent questions about transitioning from breastmilk to cow’s milk, vaccination schedules, or developmental milestones, Poppins provides expert support without the high costs of traditional care.
“Most services focus solely on the child, when the real solution lies in equipping the parents themselves,” explains Alexandria Stried, CEO and Co-Founder.
“With Poppins, we empower parents with the tools, knowledge, and confidence to handle both behavioral and medical challenges, creating more harmonious and less stressful households.”
The company’s parent coaches are certified professionals with decades of experience. Its medical team includes professionals from prestigious institutions such as Children’s Hospital of Philadelphia (CHOP), Good Shepherd Rehabilitation, Boston Children’s Hospital, and NYU Langone.
Pennsylvania families can now sign up at: https://www.heypoppins.com/pa
About the Founders:
Alexandria Stried, CEO & Co-Founder, is a leader in digital health innovation with expertise in behavior change at scale. Her career includes key roles as Chief Product Officer at Cerebral, founding executive and CPO at Ellevest, and leadership positions at Weight Watchers. A mother of two young daughters, she combines professional experience with a personal passion for improving lives through mission-driven companies.
Jenn Schoen, President & Co-Founder, brings a unique blend of financial acumen and healthcare expertise to Poppins. Her career path includes investment banking at Piper Sandler, eight years in private equity, and serving as VP of Strategy and Chief of Staff at Cerebral. A Pennsylvania resident, Jenn says her most rewarding role is being mom to her son, Bennett.
